These images have been repurposed to unlock and re-engineer associative thought processes attributed to branding. Familiar motifs collide with contrasting, suggestive phrases. Visual associative cues emerge.
THUS SPAKE ZARA. Circulatory responses unfold; the Nietzschean overman is projected onto, as well as mirroring outwards from the (Zara) brand. Buy into yourself.
SELF HELP is a cry out for help; a self-realized desire for a Randian present.
CREATIVE CLASS has an unfinished Chanel logo: precarity and also the never-not-working freelancer.
Form the bond between message and feeling!
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